In the northern hinterlands that may hold the key to victory in a hard fought Thai election, the ruling party seems as unpopular as ever, despite decades of wooing rural voters.
The establishment-backed Democrats came to power in a parliamentary vote two years ago but it is almost 20 years since they won a popular mandate, and observers say a flatlining campaign is unlikely to reverse their fortunes.
The rural north and northeast are home to more than half of the Thai electorate, and are the heartland of the “Red Shirt” anti-government protest movement.
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